Ford Introduces ‘Built Ford Tough’ To China; Ford Ranger Coming In 2018

  • Ford is introducing its best-selling Built Ford Tough truck franchise in China to pursue growth opportunities in the country’s pickup market
  • The popular Ford Ranger mid-size pick-up will be launched in China starting in 2018
  • The most powerful Ford pickup, the all-new F-150 Raptor, is now available in China. Manufacturer’s Suggested Retail Price (MSRP) will be announced at Ford’s “Go Further, China” event in Shanghai on April 8

Ford-Ranger-outdoor

Ford Motor Company plans to introduce its best-selling Built Ford Tough truck brand in China to pursue growth opportunities in the country’s emerging pickup market.

Ford will outline the strategy Saturday at a special event in Shanghai led by President and CEO Mark Fields. In addition to announcing pricing for the F-150 Raptor high performance pickup going on sale now in China, Ford will announce plans to start selling the globally popular Ford Ranger mid-size pickup in the market from 2018. Continue reading

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“Born To Baja,” A Virtual Reality/360 Experience Featuring the All-New F-150 Raptor

A baptism of dust and rock. 36 hours of unrelenting torture and the world’s most brutal test of a truck – and the people inside. This is “Born to Baja,” the latest FordVR story featuring the all-new 2017 Ford F-150 Raptor.

“We are excited to debut this virtual reality story, a first for the all-new Raptor,” said Henry Ford III, Global Marketing Manager of Ford Performance. “’Born to Baja’ showcases the Built Ford Tough attitude that is at the heart of this performance monster. This grueling race proves once again that we have the most-capable, production off-road truck in the industry.” Continue reading