Ford Introduces ‘Built Ford Tough’ To China; Ford Ranger Coming In 2018

  • Ford is introducing its best-selling Built Ford Tough truck franchise in China to pursue growth opportunities in the country’s pickup market
  • The popular Ford Ranger mid-size pick-up will be launched in China starting in 2018
  • The most powerful Ford pickup, the all-new F-150 Raptor, is now available in China. Manufacturer’s Suggested Retail Price (MSRP) will be announced at Ford’s “Go Further, China” event in Shanghai on April 8

Ford-Ranger-outdoor

Ford Motor Company plans to introduce its best-selling Built Ford Tough truck brand in China to pursue growth opportunities in the country’s emerging pickup market.

Ford will outline the strategy Saturday at a special event in Shanghai led by President and CEO Mark Fields. In addition to announcing pricing for the F-150 Raptor high performance pickup going on sale now in China, Ford will announce plans to start selling the globally popular Ford Ranger mid-size pickup in the market from 2018. Continue reading

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