- Ford is introducing its best-selling Built Ford Tough truck franchise in China to pursue growth opportunities in the country’s pickup market
- The popular Ford Ranger mid-size pick-up will be launched in China starting in 2018
- The most powerful Ford pickup, the all-new F-150 Raptor, is now available in China. Manufacturer’s Suggested Retail Price (MSRP) will be announced at Ford’s “Go Further, China” event in Shanghai on April 8
Ford Motor Company plans to introduce its best-selling Built Ford Tough truck brand in China to pursue growth opportunities in the country’s emerging pickup market.
Ford will outline the strategy Saturday at a special event in Shanghai led by President and CEO Mark Fields. In addition to announcing pricing for the F-150 Raptor high performance pickup going on sale now in China, Ford will announce plans to start selling the globally popular Ford Ranger mid-size pickup in the market from 2018. Continue reading