- Ford projects the SUV segment will continue growing, accounting for more than 45 percent of the non-premium U.S. retail industry in the next five to seven years
- Ford is well-positioned for further SUV growth, with plans to add five all-new SUVs to its North American lineup by 2020
- New 2018 Explorer strengthens Ford’s most well-known SUV, giving customers upgraded style, technology improvements and more choice, including an available 4G modem with standard new Wi-Fi hotspot for up to 10 devices, plus SYNC® 3
Ford sees the SUV segment growing further – accounting for more than 45 percent of the non-premium U.S. retail auto industry in the next five to seven years. Ford is well-positioned for this growth, with plans to add five all-new SUVs to its lineup in North America by 2020.
Demographics are driving the anticipated trend, as more millennials and baby boomers favor the functionality and technology SUVs bring.
“In the 1990s, SUVs defined the unstoppable American spirit, and once again, we’re seeing a utility boom take hold with a whole new generation of customers,” Continue reading