“Born To Baja,” A Virtual Reality/360 Experience Featuring the All-New F-150 Raptor

A baptism of dust and rock. 36 hours of unrelenting torture and the world’s most brutal test of a truck – and the people inside. This is “Born to Baja,” the latest FordVR story featuring the all-new 2017 Ford F-150 Raptor.

“We are excited to debut this virtual reality story, a first for the all-new Raptor,” said Henry Ford III, Global Marketing Manager of Ford Performance. “’Born to Baja’ showcases the Built Ford Tough attitude that is at the heart of this performance monster. This grueling race proves once again that we have the most-capable, production off-road truck in the industry.” Continue reading