As SUV Growth Continues, Ford Announces Explorer Updates for 2018

  • Ford projects the SUV segment will continue growing, accounting for more than 45 percent of the non-premium U.S. retail industry in the next five to seven years
  • Ford is well-positioned for further SUV growth, with plans to add five all-new SUVs to its North American lineup by 2020
  • New 2018 Explorer strengthens Ford’s most well-known SUV, giving customers upgraded style, technology improvements and more choice, including an available 4G modem with standard new Wi-Fi hotspot for up to 10 devices, plus SYNC® 3

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Ford sees the SUV segment growing further – accounting for more than 45 percent of the non-premium U.S. retail auto industry in the next five to seven years. Ford is well-positioned for this growth, with plans to add five all-new SUVs to its lineup in North America by 2020.

Demographics are driving the anticipated trend, as more millennials and baby boomers favor the functionality and technology SUVs bring.

“In the 1990s, SUVs defined the unstoppable American spirit, and once again, we’re seeing a utility boom take hold with a whole new generation of customers,” Continue reading

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Scared of the Dark? You’re Not Alone. Fear Handed Down from Cavemen Ancestors Causes On-road Stress; This New Tech Could Help

It’s not just children who are afraid of the dark. Whether preferring to sleep with a light on – or worrying about driving at night – grown-ups get scared too.Driving in the Dark

Some experts believe fear of the dark, or nyctophobia, can be traced back to our cave-dwelling ancestors, who were more at risk of being attacked by predators in the dark.  Today it affects us behind the wheel.

Worries over night blindness, and fear of hitting someone – or something – top a new poll of night-time driving fears, commissioned by Ford. * And for the latter at least, there is now a solution that goes beyond simply eating more carrots. The company is for the first time introducing new technology that is designed to detect pedestrians at night and then automatically apply the brakes if the driver does not respond to initial warnings. Continue reading

The All-New 2018 Ford Expedition: Capable Beyond Compare

2018 Ford Expedition

All-new Ford Expedition – the smartest, most capable and most adaptable Expedition ever – provides families generous space, connectivity and smart new technology for their next adventures

For today’s active families, Ford introduces the all-new Expedition – the smartest, most capable and most adaptable Expedition ever – with technology to keep every passenger connected, more power for drivers, and more expected towing capability than any other full-size SUV. Continue reading