As SUV Growth Continues, Ford Announces Explorer Updates for 2018

  • Ford projects the SUV segment will continue growing, accounting for more than 45 percent of the non-premium U.S. retail industry in the next five to seven years
  • Ford is well-positioned for further SUV growth, with plans to add five all-new SUVs to its North American lineup by 2020
  • New 2018 Explorer strengthens Ford’s most well-known SUV, giving customers upgraded style, technology improvements and more choice, including an available 4G modem with standard new Wi-Fi hotspot for up to 10 devices, plus SYNC® 3

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Ford sees the SUV segment growing further – accounting for more than 45 percent of the non-premium U.S. retail auto industry in the next five to seven years. Ford is well-positioned for this growth, with plans to add five all-new SUVs to its lineup in North America by 2020.

Demographics are driving the anticipated trend, as more millennials and baby boomers favor the functionality and technology SUVs bring.

“In the 1990s, SUVs defined the unstoppable American spirit, and once again, we’re seeing a utility boom take hold with a whole new generation of customers,” Continue reading

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Here We Grow Again! Ford Investing $1.2 Billion in Three Michigan Facilities

  • $850 million Michigan Assembly Plant upgrade supports return of Ford Ranger, Bronco
  • $150 million investment and 130 jobs at Romeo Engine expands capacity for engine components for several vehicles, including Ranger and Bronco
  • $200 million investment for advanced data center in Michigan supports Ford’s expansion to an auto and mobility company and expected dramatic increase in data storage needs
  • Investments are in addition to $700 million and 700 new jobs at Ford’s Flat Rock, Michigan facility, announced in January, for high-tech electrified and autonomous vehicles; Ford has announced $1.9 billion in new investments in Michigan this year

Ford Motor Company is investing $1.2 billion in three Michigan manufacturing facilities to strengthen its leadership in trucks and SUVs and support the company’s expansion to an auto and mobility company.

Ford Investing in Three Michigan FacilitiesFord is investing $850 million in Michigan Assembly Plant to retool the plant to build the all-new Ford Ranger and Ford Bronco. Employees at Michigan Assembly Plant will begin building Ranger at the end of 2018 and Bronco in 2020.

The company also plans to create or retain 130 jobs and invest $150 million to expand capacity for engine components for several vehicles, including Ranger and Bronco, at Romeo Engine Plant in Michigan.

In addition, Ford is investing $200 million for an advanced data center to support the company’s expansion to an auto and a mobility company. It is the second of two new data centers Ford is building in Michigan, as the company expects its data usage to increase 1,000 percent – driven by manufacturing and business needs and new mobility services, such as more connected, autonomous and electrified vehicles.

The second new data center will be located at Ford’s Flat Rock Assembly Plant, where the company is investing $700 million and adding 700 direct new jobs – announced in January – to create a factory capable of producing high-tech electrified and autonomous vehicles. Continue reading

“Born To Baja,” A Virtual Reality/360 Experience Featuring the All-New F-150 Raptor

A baptism of dust and rock. 36 hours of unrelenting torture and the world’s most brutal test of a truck – and the people inside. This is “Born to Baja,” the latest FordVR story featuring the all-new 2017 Ford F-150 Raptor.

“We are excited to debut this virtual reality story, a first for the all-new Raptor,” said Henry Ford III, Global Marketing Manager of Ford Performance. “’Born to Baja’ showcases the Built Ford Tough attitude that is at the heart of this performance monster. This grueling race proves once again that we have the most-capable, production off-road truck in the industry.” Continue reading

Scared of the Dark? You’re Not Alone. Fear Handed Down from Cavemen Ancestors Causes On-road Stress; This New Tech Could Help

It’s not just children who are afraid of the dark. Whether preferring to sleep with a light on – or worrying about driving at night – grown-ups get scared too.Driving in the Dark

Some experts believe fear of the dark, or nyctophobia, can be traced back to our cave-dwelling ancestors, who were more at risk of being attacked by predators in the dark.  Today it affects us behind the wheel.

Worries over night blindness, and fear of hitting someone – or something – top a new poll of night-time driving fears, commissioned by Ford. * And for the latter at least, there is now a solution that goes beyond simply eating more carrots. The company is for the first time introducing new technology that is designed to detect pedestrians at night and then automatically apply the brakes if the driver does not respond to initial warnings. Continue reading