Ford Introduces ‘Built Ford Tough’ To China; Ford Ranger Coming In 2018

  • Ford is introducing its best-selling Built Ford Tough truck franchise in China to pursue growth opportunities in the country’s pickup market
  • The popular Ford Ranger mid-size pick-up will be launched in China starting in 2018
  • The most powerful Ford pickup, the all-new F-150 Raptor, is now available in China. Manufacturer’s Suggested Retail Price (MSRP) will be announced at Ford’s “Go Further, China” event in Shanghai on April 8

Ford-Ranger-outdoor

Ford Motor Company plans to introduce its best-selling Built Ford Tough truck brand in China to pursue growth opportunities in the country’s emerging pickup market.

Ford will outline the strategy Saturday at a special event in Shanghai led by President and CEO Mark Fields. In addition to announcing pricing for the F-150 Raptor high performance pickup going on sale now in China, Ford will announce plans to start selling the globally popular Ford Ranger mid-size pickup in the market from 2018. Continue reading

Here We Grow Again! Ford Investing $1.2 Billion in Three Michigan Facilities

  • $850 million Michigan Assembly Plant upgrade supports return of Ford Ranger, Bronco
  • $150 million investment and 130 jobs at Romeo Engine expands capacity for engine components for several vehicles, including Ranger and Bronco
  • $200 million investment for advanced data center in Michigan supports Ford’s expansion to an auto and mobility company and expected dramatic increase in data storage needs
  • Investments are in addition to $700 million and 700 new jobs at Ford’s Flat Rock, Michigan facility, announced in January, for high-tech electrified and autonomous vehicles; Ford has announced $1.9 billion in new investments in Michigan this year

Ford Motor Company is investing $1.2 billion in three Michigan manufacturing facilities to strengthen its leadership in trucks and SUVs and support the company’s expansion to an auto and mobility company.

Ford Investing in Three Michigan FacilitiesFord is investing $850 million in Michigan Assembly Plant to retool the plant to build the all-new Ford Ranger and Ford Bronco. Employees at Michigan Assembly Plant will begin building Ranger at the end of 2018 and Bronco in 2020.

The company also plans to create or retain 130 jobs and invest $150 million to expand capacity for engine components for several vehicles, including Ranger and Bronco, at Romeo Engine Plant in Michigan.

In addition, Ford is investing $200 million for an advanced data center to support the company’s expansion to an auto and a mobility company. It is the second of two new data centers Ford is building in Michigan, as the company expects its data usage to increase 1,000 percent – driven by manufacturing and business needs and new mobility services, such as more connected, autonomous and electrified vehicles.

The second new data center will be located at Ford’s Flat Rock Assembly Plant, where the company is investing $700 million and adding 700 direct new jobs – announced in January – to create a factory capable of producing high-tech electrified and autonomous vehicles. Continue reading