Ford Introduces ‘Built Ford Tough’ To China; Ford Ranger Coming In 2018

  • Ford is introducing its best-selling Built Ford Tough truck franchise in China to pursue growth opportunities in the country’s pickup market
  • The popular Ford Ranger mid-size pick-up will be launched in China starting in 2018
  • The most powerful Ford pickup, the all-new F-150 Raptor, is now available in China. Manufacturer’s Suggested Retail Price (MSRP) will be announced at Ford’s “Go Further, China” event in Shanghai on April 8

Ford-Ranger-outdoor

Ford Motor Company plans to introduce its best-selling Built Ford Tough truck brand in China to pursue growth opportunities in the country’s emerging pickup market.

Ford will outline the strategy Saturday at a special event in Shanghai led by President and CEO Mark Fields. In addition to announcing pricing for the F-150 Raptor high performance pickup going on sale now in China, Ford will announce plans to start selling the globally popular Ford Ranger mid-size pickup in the market from 2018. Continue reading

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“Born To Baja,” A Virtual Reality/360 Experience Featuring the All-New F-150 Raptor

A baptism of dust and rock. 36 hours of unrelenting torture and the world’s most brutal test of a truck – and the people inside. This is “Born to Baja,” the latest FordVR story featuring the all-new 2017 Ford F-150 Raptor.

“We are excited to debut this virtual reality story, a first for the all-new Raptor,” said Henry Ford III, Global Marketing Manager of Ford Performance. “’Born to Baja’ showcases the Built Ford Tough attitude that is at the heart of this performance monster. This grueling race proves once again that we have the most-capable, production off-road truck in the industry.” Continue reading

Former TV Show Home Designer Kim Lewis Begins New Adventure in “Pearl,” Her Vintage Ford F-150 Ranger

  • An iconic blue-and-white 1977 Ford F-150 Ranger belonging to former “Extreme Makeover: Home Edition” production designer Kim Lewis is a familiar sight in Austin, Texas, home to her new studio, Kim Lewis Designs
  • Hailing from a longtime Ford truck family, the Texas native learned to drive in her grandfather’s Ford F-150, so when she went to build her design business looking to establish a tough brand identity, Lewis sought out a vintage Ford truck she calls “Pearl”
  • Lewis and Pearl’s story figures into Ford’s yearlong 40 Years Tough celebration – marking F-Series as America’s best-selling truck for 40 straight years and best-selling vehicle for 35 straight years

Texas-based designer Kim Lewis, no stranger to the spotlight, has come to appreciate the value of iconic design. As a production designer on “Extreme Makeover: Home Edition,” Lewis helped design and renovate more than 120 homes across America over the course of six years.

“No pressure there,” laughs Lewis, sitting on the back of her treasured workhorse – a vintage 1977 blue-and-white Ford F-150 Ranger she calls “Pearl.” She bought the truck after moving back to Austin from Los Angeles to launch Kim Lewis Designs, and it’s become an integral part of her global design business.

Lewis, hailing from a longtime Ford truck family, learned to drive in her grandfather’s 1978 Ford F-150. That truck remains in the family to this day, and is what inspired her to find her own vintage Ford truck. “All around Texas, people know Pearl – we’re two peas in a pod,” says Lewis. “She’s exactly what I needed to start my business and has become part of my brand. My Ford truck was built for life and built for my work.”

In 2006, working as a marketing manager for a furniture company, Lewis seized on an opportunity to design for “Extreme Makeover: Home Edition.” Her first project, which took her all the way to Alaska, was a success. Within two years, she would take over managing the show’s entire design team.

“I was constantly running to and from the airport to work on projects all around the country,” says Lewis. “It was a modern-day barn-raising, as we worked with local communities to help raise people up and inspire them.”

Today, Lewis designs restaurants and tiny homes all around the world – using Pearl whenever possible to travel to job sites or to deliver furniture and accessories. She recently worked on a Thanksgiving Day makeover of Dallas Fire Station No. 43 with the Dallas Cowboys, Fox Sports, Leary Firefighters Foundation and Ford Motor Company, which donated a 2017 F-Series Super Duty to the firefighters.

Lewis has also launched an accessory line to provide women in places like Ethiopia, Ghana and Honduras with sustainable economic opportunities. She frequently travels to developing countries to train and assist women, finding new inspiration for design along the way.

For details on Ford’s 40 Years Tough series, including more on Lewis and Pearl, or to share your F-Series story, visit www.40YearsTough.com.

XL Hybrids Chooses F-150 for PHEV Powertrain

XL Hybrids, Inc. has decided to pair its XLP plug-in hybrid electric vehicle (PHEV) powertrain with Ford’s F-150 pickup, the vehicle modifier has announced. The vehicle will be available in the fourth quarter.m-xlhybrids-xlp-fordf150-3

The XLP fleet-ready technology is the industry’s first ship-thru upfit on pickup trucks from a leading OEM, according to XL Hybrids. XL Hybrids announced it would offer a PHEV pickup in December.

“After securing order commitments from our leading fleet customers, we made the decision to begin production on the popular and versatile Ford F-150,” said Clay Siegert, XL Hybrids’ co-founder and chief operating officer. “Already, major fleets are placing orders to be among the first to get the PHEV on the road to positively impact their sustainability initiatives while saving on fuel costs.” Continue reading

Quest for Better Fuel Economy, Leads Ford to $200 MILLION Investment in New Wind Tunnel Complex

DEARBORN, Mich., Feb. 15, 2017 – Consumers’ appetite for vehicles with greater fuel efficiency and performance has led Ford to invest in a new aerodynamic testing complex that will house a next-generation rolling road wind tunnel and state-of-the-art climatic chamber. The new facility will come complete with testing advancements that better match the technological development of Ford products – both production vehicles and racing vehicles.

Wind Tunnel Testing

“This investment in new world-class test facilities underpins Ford’s ongoing commitment to advance our capabilities to continue to provide our customers with high-quality vehicles,” said Raj Nair, Ford executive vice president, global product development and chief technical officer.

The new wind tunnel complex will sit on 13 acres next to Ford’s current Driveability Test Facility in Allen Park, Michigan. The complex will house new innovative technology that delivers state-of-the-art real-world driving simulations to advance improvements in fuel economy.

Construction starts this year. Continue reading